If you have an on-site Clothes Care Center (or Laundromat) who says it has to be drab?
Just because a space is functional doesn't mean it has to be frumpy!
Here are a couple of ideas for transforming your space:
1. Color...Color...Color: Color is the most inexpensive way to transform ANY space. Why not paint your laundry room a funky bright color!
2. Word Art: Also an inexpensive way to transform your space. Include fun images of clothes and words like "Laundry Center-Loads of Fun"
3. Make it Comfy: Keep comfortable furniture for your residents to relax while they wait for their clothes. It doesn't have to be expensive. You can even put a slipcover on an old couch or chairs.
4. Music: Create an atmosphere with music. But don't forget your demographic. If you have seniors, you may want to play music with a softer tone. For communities with a large college client base, you may want to speed up the tempo!
5. Start a magazine/book donation exchange! Leave a book...take a book!
6. Keep an Information Board Posted. Allow residents to post relevant services, for sale items, etc.
7. Create a KID ZONE. Why not create a "SOCK PUPPET" activity table! Make good use of those abandoned socks! Create a sock puppet contest and post the pictures on your information board.
8. Hold a "Happy Hour" at the Clothes Care Center-Find out when your center is the busiest. Give away free refreshments and detergent!
9. Start a lost and found bin!
10. KEEP IT CLEAN! No matter how you decorate a space, if it isn't clean it just won't matter.
Establish a routine to spot check the Clothes Care Center.
Having problems with graffiti? If you can't beat them, join them! I love this idea! Turn your Clothes Care Center as an expressive art space! This definetly is community specific and will not work for everyone.
If you would like more marketing ideas or would like a Community Consultation,
please contact Barbara at Sprout Marketing Boutique @ 210.250.1803.
I love this idea. I work for a property where we are all about looking sophisticated yet still having to deal with some of the residents we have. I think the wall art in the laundry facilities is a great idea. People won't know how to get it off the wall and it might actually stay up there for awhile!
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